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I buy J.Kelly's comment that this film is not specifically about Architects but this is an Architectural publication not another glossy rag about film.

I think film critics cleary cannot determine the space their words inhabit. Clearly do not like wider ideas clouding there tritely summed up simplifications.

Perhaps the above critics are illustrating that film is not the open medium it often presents itself to be; an open medium used in the justification of its high minded cultural position. A cultural position often raised inorder to add a modicum of morality to a business that perhaps cares more about cheeky girls and money.