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If these guys really had any substance to them they would also be advocating the omission of the "Royal" from their professional moniker that so much bitchin' is going on about at the moment!!!! Whilst I fully agree with their collective dislike of "Bluebottle"(for it is he all grown up?), the self-interest and protectionism being sought by the architectural profession stinks!!! How about a snappy little title using UK? This would give these splendid chappies a wonderfully appropriate moniker of UKIA; perfectly resonant with a home furnishing chain selling a similarly ephemeral range of products as is the RIBA!!!!! Whatever happened to long life, low energy and loose fit??? George, we miss you!!!!! It was meant to be buildings: not lifestyle!!!!