Most Read
Comments
News Junkie
Online Display Advertising
Building Design's associated website is the foremost online destination for the architectural community and a vital extension of the printed Building Design. In March of 2007, BD Online generated over 196,000 page views and over 35,400 unique users.
As a result of our market penetration and robust site traffic, were able to offer several sponsorship opportunities to fit every budget.
Advertising Level |
||||
|---|---|---|---|---|
| Homepage Banner | £1,950 | £1,850 | £2,500 | £2,250 per week |
Secondary Banner |
£1,550 | £1,450 | £2,100 |
Pricing is per month unless otherwise specified. Volume, exclusivity, and CPM rates available upon request.
All adverts are bought on tenancy basis. This means you will potentially share the sponsorship of your sponsored section with other advertisers unless you purchase exclusive sponsorships. Impressions are delivered and monitored through Doubleclick, a world leader in ad serving, and are available in report form at the close of your advertising period, or sooner upon request.
Top Banner
Top (Leaderboard) banners appear across the top of every page on BD Online. Offering excellent visibility they especially benefit from a strong creative and call for action.
Skyscraper
A skyscraper offers high visibility and is heavily demanded. The vertical format works well for many building industry product images.
MPU Message Plus Unit
A new advertising unit on Building Design Online, the MPU has quite possibly the best position on the home page, and or relevant section pages (ie: sustainability, legal, etc) immediately to the right of breaking news at the top of the content panel. MPUs are often used to house streaming video segments due to their large window dimensions, and are also an excellent medium for Flash creative.
Page Peel
This is one of the most imposing means to promote online. Your message sits behind the page accessed by users, teasing them to peel the page via a 'dog-ear'. Your creative could link easily to a research document, executive statement, or video product demonstration.
Peelbacks offer a dynamic new dimension to your regular trade press advertising on BD Online. The results can be measured and providing copy is easy. Supply us with images in a .jpg format and we will create it all for you in-house.
